Who You Should Give Your Business Card To
When you are designing and ordering business cards, it is important to think of your target audience. Specifically, who are you going to give your business cards to. If your business is new or you are announcing a new product, you will likely want to give your business card to virtually anyone you meet.
Why It’s Important to Hand Out Business Cards Freely
It’s important to hand out as many business cards as possible because you want people to be able to contact you when they are in need of your products or services. Consequently, if your contact information and phone number isn’t easily available, customers may simply move on to another business, even if you were their first choice.
Don’t Rely on the Internet to Promote Yourself
In an era where Internet and social media reign supreme, it is easy to assume that customers will look for your information online, but this isn’t always true. Believe it or not, some people don’t have access to the Internet, or just won’t take the time to look up a businesses’ information, and instead will choose a business that has made their information easily available.
Pass Out Business Cards Freely, but Not Excessively
While it is incredibly important to hand out your business cards to virtually everyone you meet, you don’t want your business cards to be left excessively all over the place. If you cover a local bulletin board or leave a stack of cards at every store and office you visit, you will likely be perceived as trying to hard, or even desperate for business, which doesn’t put your business in a great position to win respect in your community.
Great Places to Leave Business Cards or Pass Out Business Cards
Great places to live business cards are business or services that compliment your business. For instance, if you sell used cars, you may want to leave your business card at local banks. Since people who want to buy cars will likely need a loan from a bank, or at least visit a bank on a regular basis, it makes sense to make these types of connections. Another example would be a private masseuse who leaves their cards at a hair salon. Again this makes sense because customers of a salon may eventually be interested in a massage too.
Additional Business Products
To make sure your overall theme is carried out throughout your entire business, you may want to purchase additional products that carry the same logo and theme as your business cards. Doing this allows you to establish brand recognition with your customers. This is important because brand recognition is often associated with customer loyalty and increased sales.
Following the tips above will allow you to grow your business, establish your brand, and make a great impression on customers for months and even years to come. Make sure your business is doing everything it can by having high-quality business cards available to ensure customers can contact you quickly and easily.
About the Author
Guest post by David Dobson: Using my 30 years of experance in the printing industry to pass on information on business cards
Image owned by author