If you are hearing about CRM, or you are considering it for your business for the first time, then you are probably asking yourself: “What it is?”, right? CRM stands for Customer Relationship Management and from a general perspective, it is a term used in the corporate society for the software, methodologies, and the Internet capabilities that a business enterprise uses to facilitate its proper management of customer relationships.
Why you need a CRM system
Many investors really wonder if they need CRM software in their businesses. The importance of having one is second to none according to business experts and as such, they help the users reduce on their costs and significantly increase their profits, by the way of automating and organizing certain processes that natures their customer’s loyalty and satisfaction. The software is capable of delivering holistic views of all the customers.
This enables a client-facing-employee platform that facilitates the making of educated and expedited decisions about particular business decision concerning marketing, sales and more importantly, the customer care services. That said there are certain factors that you need to consider when selecting a CRM solution for your business. At a minimum, you want a solution that will provide you with a real customer and client experience from opportunity and lead all the way through up to sales, management of orders, service and renewals.
The nature of your business will determine the type of the CRM solution that you will settle for. As mentioned earlier, the essence of a good solution here is excellent customer relations and enhanced interactions with your global clients or in any other region that you operate in and you surely do not want to settle for one of the traditional CRM solutions. It is recommended to consider a newer solution in addition to an advanced SFA – Sales Force Automation, marketing automation and customer support; consider additional capabilities such as order managements, sales forecasting, quotes, commissions and much more.
The bottom line with CRM software is not yet here. According to a recent study by staff at Hewlett Packard, an appropriately selected CRM solution will significantly affect the top line of a company’s revenues and its earning’s bottom line through systematic, defined and realized levels of savings. The automation components of business field sales in its CRM system can’t by themselves increase the visibility in the process of sales, but it reduces the entry of redundant information by 20 to 25 percent. According to the research, the CRM solutions increase productivity significantly in all the spectrums of a business’s Human Resource in addition to resulting to reduction in the costs of operations.
The key benefits of using a CRM solution in your business includes:
- The system helps the businesses to streamline its quote-to-order processes;
- They increase the visibility in services, marketing and sales performance;
- They boosts productivity with full view of your clients and customers for your services and products respectively;
- They initiate collaborations with your partners;
- They reduce the time for cases resolution and conversely increase the productivity of customer service;
- They enable the management of global service organizations and a company’s multinational sales.
In conclusion we can say that automation of business processes, business intelligence tools and future customer relationships, respectively company growth, rely on finding and adopting the best solution for your type of business.
Lawry Matteson is content supplier and writer for webCRM – company providing cloud based CRM (Customer Relationship Management) solutions with SaaS model since 2002, and he likes to discuss and write about latest CRM subjects, case problems, mater solutions, provider reviews and ratings. More cloud based SaaS info is available at CRM vendor blogs.