How Can Call Recording Improve This Aspect Of Your Business?

by Admin on April 2, 2013

call recordingGood Customer Service Is Key To Success. In today’s age when there is stiff competition among businesses, it is important to provide quality service to customers in order to gain their trust and loyalty. With plenty of options available, it is possible for a customer to stop buying products from a certain company due to poor customer service. It is for this reason that businesses should focus more on improving the quality of this aspect of their business. One way of improving customer experience is to use what is known as Click To Call, which is available alongside hosted VoIP telecommunications software. This is where a link is provided on the company’s website that allows customers to make free calls to the company’s customer care or sales agents.

Easy To Implement

Click To Call is reasonably easy to implement and in fact there is no need to hire extra staff to manage the calls as the existing agents can perform the same task. Moreover, this software does not require investment in additional equipment and the customer is not required to download any special software to initiate the calls. It allows you to reward your customers by letting them contact your sales team without charging a fee, by doing this you have a higher chance of converting them into a sale, as they will feel valued and appreciated.

Customer Satisfaction

When it comes to the use of Click To Call, customers are not placed on hold, which is the case with traditional land lines. There is nothing more irritating than being placed on hold while you have urgent issues you want handled. It is much easier for the customer to cut short the phone call and talk to another business that does not place their call on hold, meaning that you have lost out on a potential client and sale. You can avoid this with Click To Call software, as the customer is directly forwarded to the agent in charge. In fact, this system directs the customer to the right agent depending on the page the call is coming from. This makes it easier for the business to increase its speed in handling issues raised.

Increased Sales

Customers are more likely to buy products or services from a company that treats them with respect and cares about them. One way of caring is by implementing Click To Call systems, which makes it easier for customers to interact with the company’s agents quicker compared with other forms of communication. By utilising Click To Call, customers are empowered to interact with the company at any time and at their convenience thus increasing their satisfaction levels. Studies indicate that customers are more likely to do business with a company that provides better customer support even if they can get price bargains elsewhere. It is for this reason that you need to consider implementing this type of technology for your business, that is, if you want to retain your customers.


This article has explored the advantages of Click To Call and its effectiveness in making it easy for business to interact more efficiently with their customers and potential clients. This software sounds like it should have a large price tag, but to many peoples surprise it can actually save you money in the long run. Businesses are slowly shifting to this software, so do not be left behind and get beaten by your competition.

About The Author

By Sarah; a Search Consultant at a Digital Marketing Agency;

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