Below are just a few ways to do White Hat SEO. These are not in any special order.
1. Don’t use Flash:
Flash has been around for a while, but one thing that it does very poorly is provide SEO value. In fact Google has no idea what to make of it so Google doesn’t. It has zero SEO value and often detracts from your website. When designing your website, you should always have SEO in mind. It makes it a whole lot easier than fixing your website once it’s been completed.
People are asking about the products & services you offer or they need some help within your field. Give them some help while helping your website with a link back to your website (yes these are no follow, but it still has value), but more importantly you may just get a client out of it. Helping others online is a good way to build trust and get the word out about you and your business. If you don’t have the time, then pay someone to answer questions for you.
3. Press Release:
I have read the pros and the cons about the value here, but it’s really a quick and easy way to publicize a business offering or service. Also, it builds a little more trust in the eyes of the Google Monster.
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How many marketing opportunities do you think you miss each year? You probably don’t know because you’ve missed them, after all. So think about this, how many times have you seen a slick marketing campaign and thought, “I wish I’d done that”?
Many people think you have to be outrageously creative to spot and take advantage of hidden marketing opportunities. Granted, a little creativity helps, but in their search for the creative, people often overlook the opportunities that are right in front of them. The ones that are so blindingly obvious that when you do see them, you have to smack yourself on the head and say, “Doh!”
What’s obvious, you ask?
First let’s ask this: what is very big in marketing right now? What can people not get enough of?
Videos, right? Everyone likes a good video.
It’s important to remember that a good video doesn’t have to be hilarious and it doesn’t need high production values. All it needs to do is add something to viewers’ lives. One particularly successful type of video is the ‘How To’.
Instructional videos are easy enough to make. All you really need is someone comfortable explaining steps on a camera and someone good enough behind the camera so that the steps look crystal clear. [click to continue…]